Glad you made it this far

Stick around, this is my origin story, and it only took four coffees and one minor identity crisis to get it right.

I’ve spent most of my career inside niche companies where nobody could clearly explain what they did. The one constant? I was always either making something or improving something. I got my first computer at 9 and lived through the classic, “You’ll get square eyes sitting that close to the screen.” They were wrong. My eyes are still perfectly round.

My work has pulled me everywhere from giant insurance firms (objectively boring), to tiny start-ups above a sandwich shop, to education, candle-making, Twitch streaming, and even the green energy world. All wildly different. All weirdly useful.

I help influencers and small-to-medium sized businesses gain traction through social media storytelling and content that actually says something. My background sits at the point where creativity, tech, and functionality intersect, which basically means: if there’s an idea, I can usually turn it into something that looks good and works well.

That can be anything from eye-catching social posts to short-form video, photography, brand visuals, and the occasional drone shot. (And yes, you can ask me how it feels to crash a drone into your own leg at high speed. Spoiler: painful.)

I craft stories that resonate. My work in social media isn’t just about aesthetics; it’s about helping you build a personal brand or business that people genuinely connect with. The kind that earns double taps for more than just validation, it earns attention because it feels real.